WordPress Developer, Adult Roller Skater, Line Dancer
Eddy Pareja is a web developer based in Atlanta and Alpharetta, Georgia. He specializes in designing custom WordPress websites and helping small / medium size service businesses, solo professionals, local business owners, and authors stand out online with smart SEO strategies — especially Local SEO and leveraging Google Business Profiles.
Eddy’s approach bridges thoughtful design, clean code, and practical marketing know-how. He’s been building websites since the 1990’s and has been a partner in his family owned web design company, SangFroid Web, since 2007. His projects combine deep expertise PHP, Javascript, Mysql, CSS, HTML(5), and WordPress development with a focus on making modern SEO accessible for small and medium-sized businesses — from using structured data and entity-based SEO to ensuring websites are ready for search in the age of AI.
From New York City to Atlanta
Eddy was born New York City, New York where he spent the first 6 years of his life. The next era was spent in Louisiana where he attended LSU before moving to Atlanta, GA in search of a career as a professional musician. After that didn’t work out ( who knew 😂 ) he began his career in technology working for large companies like First Data, and Yahoo. After his wife Elizabeth Eisworth, started SangFroid Web Design Eddy was invited to jump in and make it a family business. Eddy has been been in Atlanta with Liz for over 30 years raising their amazing children!
My Family
When I’m not working, skating or line dancing, I love watching our kids follow their own unique paths.
Our daughter, Cali Pareja, is based in Los Angeles, where she works for IMAX corporate and runs Second Mouse Plans, her blog about money, organization, and travel.
Our son, Nico Pareja, works as a Welder in manufacturing and is also a dedicated drummer, bass player, and amateur astronomer. He spends his nights exploring the skies with his 8-inch Dobsonian telescope.
Always Learning, Always Sharing
Eddy believes in staying curious — an approach that shows up in both his client work and his own writing. He regularly shares insights about web design, WordPress, and SEO on the SangFroid Web blog, breaking down complex topics so clients can feel more confident managing their sites.
Rediscovering Roller Skating
In 2022, Eddy found himself back on eight wheels for the first time since the early 1980s. What began as an exercise in the “Happy Wife, Happy Life” philosophy ( Liz decided they should start roller skating 😂 ) — turned into a full-on passion for old-school rinks, outdoor parks, and the vibrant community of adult roller skaters.
From building custom websites to sharing his family’s stories and having fun at the rink, and line dance joints, Eddy is happiest when he’s creating, connecting, and helping others laugh and live life to their fullest!
